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Everyone want their business’s mobile app to stand out in a crowd. However, most end up delivering apps that fade them into the crowd. The primary reason behind this failure is their inability to determine whether the app will produce any real value to the user. The end objectives of your app are to — increase revenue, improve customer service and enhance brand awareness, but hoping to achieve them without delivering value to your customers…

You might have gone the whole hog to develop a responsive site, but have failed to give the end-user what he wants. Does it make sense to have a responsive site without quite making a positive impact on your conversion rates? In other words, what is the advantage of having a multi-platform website when its user experience isn’t consistently appeasing, across platforms. You need to find the reasons as early as possible, and in this…

You have hit upon a unique idea for your business app. You are confident that the idea is revolutionary enough to make your app stand apart. But does that guarantee success. There are lot many good apps that have disappeared into the crowd, and your app too may meet with the same fate. What this means is that you can’t leave things to chances. Your efforts in designing a great app, may go in vain,…

We all know that UI is the soul of websites. It’s only when your site or application functions correctly that you can make customers buy all that you want to sell. In the same breath, we know how important crowd testing is to make a site properly functional. The speed, low cost, enhanced multi-browser testing capability and amazing scalability offered by crowd testing makes it indispensable, in every sense, to make your ecommerce site fully…

With the passage of time, it is becoming increasingly difficult to transform ice cold web-traffic into email subscribers. People are no longer giving into age old methods that offered eBooks, info graphics, whitepapers etc. in return of email addresses. This reaction can be attributed to the lost appeal of the traditional text squeeze pages. To revive from this pathetic state of affairs, marketers need to reinvent strategies to make their outmoded squeeze pages more appetizing…

Deciding on the most appropriate vendor for your business data analytics can be a very challenging task. Most businesses go wrong when they base this choice blindly on the vendor’s premeditated demonstrations. One should beware of such traps because many a times, these demos are showcased at the backdrop of custom-built scenarios and predefined data. The correct way to moderate this vital decision is to pivot your judgment on the basis of answers to questions…

With the passage of time, it is becoming increasingly difficult to transform ice cold web-traffic into email subscribers. People are no longer giving into age old methods that offered eBooks, info graphics, whitepapers etc. in return of email addresses. This reaction can be attributed to the lost appeal of the traditional text squeeze pages. To revive from this pathetic state of affairs, marketers need to reinvent strategies to make their outmoded squeeze pages more appetizing…

Way back in early 2000s, Amazon realized that they possessed huge volumes of user data, that could be utilized in an innovative manner to provide exceptional customer service. This led to the evolution of Big Data, that took Amazon’s business to a whole new level in comparison to its counterparts. This revolutionary approach ushered in promises of improved relationship with clientele, so much so that Amazon was sure to remain their top priority whenever they…

The advent of the mobile platform has opened a slew of new opportunities for businesses. As smartphone technology takes big strides ahead, mobile-based consumer solutions are growing thick and fast. Embracing these solutions can keep businesses in step with the times. Today, as the mobile world practically grows itself, having a mobile-first approach has evolved as the key differentiator to success. Here are a few good reasons, why you need to have a mobile-first strategy…

Is blogging contributing enough to your organization’s growth? Most organizations would sound clueless to this question. For some of them, blogging might be working fine, helping them drive traffic into their website, converting visitors into leads and establishing their authority in the markets. But ask them if blogging is cutting edge anymore or if it is potent enough to sustain the leads in future, and they would sound equally perplexed. To say that blogging has…