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Gregory Williams of Irmo, S.C had applied for a temporary job at Amazon in November 2013 through a staffing firm. The job would have paid him $10.50 an hour with possibility of earing him a permanent position. However, he was rejected for the position on grounds of unfavorable background reports. Williams was quick to file a suit in a federal court against Amazon and the firm this year. He was rejected for serious charges: conviction…

Why is Big Data a complex and scary concept? Many may argue it is complex because it is unstructured. We believe it is complex because of its dynamic nature. Whittling down the ceaseless generation of incomprehensible data to an understandable form makes it an insurmountable task. And to make matters worse, the raw data keeps piling up because of the painfully slow yield of analyzed data at the other end. Part of the problem lies…

Do you have a mobile strategy to run your eCommerce store? If you do, is apps the cornerstone of your strategy? If not, then you are turning away a third of your potential customers.This is the inference drawn by a comScore study. Other studies too have thrown up some eye popping statistics: seventy-eight percent of users, prefer mobile apps over mobile browsers on smartphones and that sixty seven percent of mobile shoppers only use apps from…

Starting April 21, Google will unleash a new algorithm to determine search engine rankings. Web masters are busy trying to figure out the possible impact of its upcoming update, especially when Google has made it known that the impact is going to be significant. The question topmost in everyone’s mind is how much of an impact will the new algorithm actually have. Will it surpass the impact of Panda or Penguin? In all possibility it…

ELearning can help an organization in several ways, the biggest of which is empowering it to build the capacity of its workforce. Large organizations have leveraged eLearning to gain such huge competitive advantage that they have taken robust initiatives to drive the learning curve deep into the organizational culture. Small organizations, on the contrary, have failed to seize this advantage, primarily out of ignorance or apathy. If you are running a small organization, it’s time…

If the apple watch is to succeed like the iPhone or iPad, it needs to be powered by some quality apps. Such apps can only come out from large scale app submissions. But except for a software developer kit Apple doled out months ago, most app developers are groping in the dark. There are many who have still taken the plunge, but with a hand tied to their backs. Challenges and Limitations in Developing Watch…

There is more to designing websites than just making your online presence felt. Websites are also designed to commit your visitors to a relationship with you. While it takes nothing to achieve the former, companies still struggle to accomplish the latter because of a glaring oversight – the need to connect with visitors at an emotional level. It’s this one thing that lends an abiding charm to your website. Today’s web browser is in a…

If functionality is the lifeline of an application, regression testing ensures that the functionality is maintained after changes have been made to the application. But off late, companies have been struggling to deploy regression testing successfully. This is partly because of the rise of IT system complexities, which has introduced new and unknown variables to regression testing. A part of the problem also lies with organizations themselves. There is considerable slackness in adopting advanced regression…

The definition of an ideal hire for an employee is no longer what it used to be earlier. When it comes to filling vacant positions, employers want nothing less than a perfect match in both skills and cultural fit. To cater to this expectations, some staffing firms have begun to add a new stage to the hiring process — a trial phase. The objective is to evaluate the individual on-the-job before inducting them permanently. Does this…

Your eCommerce mobile app can set the cash bells ringing, if you can use it to engage with your customers in intelligent ways. This has, in fact, been the success mantra of many innovative brands. These brands have customized their mobile apps to connect with customers in ways that make every engagement interesting and rewarding. Two such brands are Starbucks and McDonalds. How They Did It The Starbucks mobile app is the most-used digital payment…