In the last ten years, business intelligence has undergone a radical transformation – there was an exponential increase in data, cloud access became the norm, and spreadsheets gave way to interactive dashboards. They provided visualization of data and made it actionable and insightful, and more valuable to businesses. With the arrival of self-service analytics, the data product chain went beyond the ambit of bespectacled, serious looking analysts, and into the hands of rookies. How is…
