10 Ways to Create Stellar Explainer Videos for Promoting Your Product or Service

Are you contemplating to create an explainer video for promoting a product or service? If yes, you can do so and educate your targeted audience through such a video in just 60 or 90 seconds. These videos help in building engagement with your prospective buyers and making them aware of your brand. The challenge is creating an explainer video that works for your business.

You need to make an explainer video work the first time, especially if you plan to use it on your website’s home page. It is the first thing that your visitors will see.

Here are some top tips and tricks for creating a killer explainer video:

1. Make your Video Short

According to the experts in the industry, the less you communicate through an explainer video, the more probable the audience will remember what information you conveyed. The video is just an overview of your company to pique customer interest so that they take the subsequent step.

Read More How About Making Explainer Videos Which Can Go Viral

Use 150 words for a minute. You will need some breathing scope and time for your audience to digest the information. Telling everything about your business or product is the toughest part. Edit your script and write concisely.

2. Write the Best Script

Write a killer script, making an outsider compose the same so that he or she can have a fresh perspective about your business and explain it simply for all to understand. Focus on the creative brief, to begin with, as it helps you to think of your company at a top-level, thus helping you to communicate what matters the most.

There are some questions to ask before you write the script. These are:

• Who is the target customer?
• What is the quick and best elevator speech?
• What precise issues you are addressing?
• What the key benefits you need to focus on?
• What tone do you want to use in the video?
• Which idea you should include for the visual style?
• Should you include a call-to-action (CTA)?

Once you have answers to these questions, start writing the script.

3. Keep your Video Simple

You can keep your explainer video simple by keeping it short. Yes, use the KISS (Keep it Simple Stupid) principle. A professional explainer video should address the four critical aspects of issue, resolution, working, and CTA.

Issue: Highlight the customer pain points in 20 seconds

Resolution: Talk about your product or service as a solution to the problem in 25 seconds.

Working: Explain in brief how your product works in 25-50 seconds

CTA: Inform your audience what they should do next in 50-60 seconds

4. Include a professional voice

Make sure you always use a professional voice in your explainer video.  A professional voice artist has the expertise to deliver precisely what your brand promises and meet the video requirements. Professional voiceover artists also add more authenticity to your explainer video, thus delivering your brand message the right way. Many brands source professionals from websites like Voices.com. You can visit these platforms to cherry pick a voice based on your business-specific requirements.

5. Highlight the Product Benefits

No matter if you want to launch your new product, web service, or mobile app, most marketers make the blunder of listing the stark features. Talk about the benefits instead that matter for your audiences.

Avoid listing technical features, educate your customers on how your product or service will improve their lifestyle or solve their problems. For instance, instead of saying 200 GB of storage, you can mention “Lots of space to store your favorite music.”

Read Also The Key to your Website’s Success Lies in an Explainer Video

6. Include Some Fun Element

Your explainer video should resonate with your targeted customers. No matter what product or service you want to highlight, your video should be amusing.  It helps your audience to smile and relate to your video in a way different from your website. You can add some humor, something madcap, or a surprise.

7. Use Music in your Video

Do you know what music or a song can do to your explainer video? Just as moving images, music emanates different kinds of emotions, thus setting the pace and tone of your product video.

Use a tune or music that fits with the visual mood or theme of an explainer video. You can look up platforms such as Tunefruit, Premiumbeat.com, or for that matter, audiojungle for numerous options at just $100 or even less.

8. Use Simple Visuals

Though visuals are important for your explainer video, they are secondary. You will find tons of professional videos that use simple visualization. Use the visuals to exemplify a story or strengthen the voiceover. Avoid using too many visual effects because that will distract your audience. Remember you’re not expected to create a Hollywood special effect video!

9. Include Relevant Graphs

Make your visuals relevant by adding graphs, illustrations, or some other data or info associated with your product or service. For instance, if your video is about a mobile app for shopping, include some graphics that highlight the benefits of shopping apps. Relevant visuals make sense and keep your audience hooked

10. Focus on the Video Launch

Many marketers are excited about creating explainer videos but do not focus on its launch.

The key to the successful launch of your explainer video includes three aspects. These are:

Choose the video host: You will find multiple video hosting options including, Vimeo PRO, Wistia, Vidyard, and Brightcove.

Include a marketing strategy: Your video may not become viral and therefore, you need to do something to ensure more people see your explainer video. Make the best use of your blog, social media platforms, newsletter, events, and email signatures to share and boost the online visibility of your video.

Include the video in your website: Many businesses like to add their explainer videos on their website’s homepage. No matter where you include it, ensure that the video integrates flawlessly with your content and brand.

Wrapping up

If you follow the above tips to a T, it’s possible to create a stellar explainer video to promote your product or service in the best possible way. While short explainer videos will save you money and time, a well created one will produce genuine and quantifiable results.

Who We are and What Makes us an Expert?

getSmartCoders has wide experience in creating quality explainer videos for different industries. We specialize in creating videos with right animations and sync them properly with the background color, CTA, voiceover and script to make the overall presentation compelling and effective. If you are interested in knowing more about our explainer videos, contact us today.