Companies often spend thousands of dollars in developing corporate videos and yet fail miserably to move the dial. There might be many a reasons for the failure, but the two invariable reasons are the inability to make the video message work on a visceral level, and the standard one size fits all approach. If you are making a business video, the last thing you would ever want is to get caught in situations like this. In this blog, we will be talking about the importance of these two aspects of video making.
Yes, facts do resonate with audience and so your video must present facts in the most credible way. But do the facts you spew in your video connect with your audience on an emotional level. If it doesn’t, you fail to open the door for TRUST — the most vital ingredient of a great business-to-customer relationship. This brings us to the all-important question – what can be the best way to present facts in a video. The best way is to present facts in a story format. For instance, a lubricant manufacturer may not get much attention by using his video to say his lubricant is 30% more viscous than any other in the market. Instead, if he pitches his product as the one that the local fire department depends on, he can make the presentation engaging enough to hook the attention of the target audience. So your approach should be to translate the benefits you are trying to highlight into ideas, which can be built into a compelling visual story. This is hard to get, but given its importance, you need to go the whole hog to get those ideas which can be spun into a riveting story.
The other cardinal mistake that companies commit is embracing the one size fit all approach. Not all your prospects use your products for the same requirement. For instance, a lubricant can be used to bake foods, prevent rust, for smooth movement of sewing machine or locks and so on. Instead of listing all these benefits in one testimonial, having many good, detailed testimonials, each focusing on a particular benefit can help the niche audience understand what they are missing out. So your approach should be to pick one audience and deliver one strong, crisp message specific to the audience’s needs.
We at SmarCoders commit ourselves to creating some truly unique corporate videos by following some well-defined objectives and processes. The fact that most of our customers are repeat customers, testifies our prowess in creating videos which can help businesses stand out from the pack. If you are looking to create a video that resonates with your target audience, get in touch with us now.