progressive web apps

The fashion industry is an extremely dynamic and volatile environment, with trends that change without warning, new collections launched multiple times a year and what not. The purchase power of the fashion customer is increasing by the day, and is expected to touch 1.2 billion dollars by 2022. It is crucial to be on top in an industry where the first impression is everything. Social media is leveraged by brands, media and trend setters alike…

Progressive Web Apps – everyone in digital marketing is talking about it; but what is it exactly? PWAs are, simply put, web apps that look and feel like native apps. It leverages modern capabilities of the web to deliver an app-like experience. With mobile users running into the millions, it has become imperative for businesses to cater to that audience, and provide a seamless experience across desktop and mobile. This is what PWAs are based…