The advent of the mobile platform has opened a slew of new opportunities for businesses. As smartphone technology takes big strides ahead, mobile-based consumer solutions are growing thick and fast. Embracing these solutions can keep businesses in step with the times. Today, as the mobile world practically grows itself, having a mobile-first approach has evolved as the key differentiator to success. Here are a few good reasons, why you need to have a mobile-first strategy for your website
Keep Customers Engaged
Today, mobile enables customers to browse and buy within quick time slices i.e. while snacking, running errands, waiting in ques, etc. In other words, mobile has become the preferred platform for bulk of the populace. This provides brands with a wonderful opportunity to reach out to prospects the way they would want. A mobile-first strategy not only guarantees companies an anytime and anywhere presence, but also multiplies their chances of converting prospects into buyers at any given moment. Additionally, it helps to create the right first impact, thereby ensuring more return visitors to their site.
Keeps Your Fundamental Metrics Right
A mobile-first strategy can deliver another unbeatable advantage to companies – keep them on the right side of search engine requirements. Search engines were the first to realize that queries from mobiles are far outnumbering queries from bigger view ports. Sensing that the gap can only grow with time, search engine companies wanted organizations to cater to the mobile first. So, from a search engine’s perspective, having a mobile-first strategy would help a company climb up the organic rankings, witness a spike in traffic and decrease in bounce rates.
Cater to the Needs of Decision-Makers
Today, business buyers are no longer relying on the internet for their research and selection process. New research has revealed that B2B decision-makers are using mobile devices across all phases of their purchase cycle. In fact, Googles very own research states that 49 percent of B2B researchers use mobile devices for research while at work. In other words, if you are into B2B business, a mobile first strategy can help you tap the attention of decision-makers wherever you want i.e. at the office and outside of work hours.
In a world obsessed with mobile apps, being mobile-first can give your business another distinct advantage – to rule the roost with a company mobile app. This way you can leverage a smartphone to be visible to your customers always, create a direct marketing channel and boost customer engagement and loyalty. That’s how Walmart and Bank of America have managed to win over and retain customers. In a similar fashion, you can use a mobile-first strategy to create a winning solution for your business.
There is no doubt that a mobile-first approach can connect you with your target audience on a deeper level. But to ensure this, it’s important to align your mobile strategy with your growth strategy and create outstanding design experiences.