Website Design and Development

UX designers are everywhere in this digital age but choosing the right one to partner with can be excruciatingly painful. This is because it is no joke to review every designer’s or user experience design firms portfolio and try understand how much expertise they have in the field just from wireframes and visuals alone. Before you choose a UX designer to partner with, it is critical that you look at 4 key areas in their…

You might have gone the whole hog to develop a responsive site, but have failed to give the end-user what he wants. Does it make sense to have a responsive site without quite making a positive impact on your conversion rates? In other words, what is the advantage of having a multi-platform website when its user experience isn’t consistently appeasing, across platforms. You need to find the reasons as early as possible, and in this…

The advent of the mobile platform has opened a slew of new opportunities for businesses. As smartphone technology takes big strides ahead, mobile-based consumer solutions are growing thick and fast. Embracing these solutions can keep businesses in step with the times. Today, as the mobile world practically grows itself, having a mobile-first approach has evolved as the key differentiator to success. Here are a few good reasons, why you need to have a mobile-first strategy…

Is blogging contributing enough to your organization’s growth? Most organizations would sound clueless to this question. For some of them, blogging might be working fine, helping them drive traffic into their website, converting visitors into leads and establishing their authority in the markets. But ask them if blogging is cutting edge anymore or if it is potent enough to sustain the leads in future, and they would sound equally perplexed. To say that blogging has…

In a mobile first world, companies follow the best practices to build their mobile site, yet fail to make the most of having a mobile site. A closer look at the site reveals the truth – many minor slip-ups, all of which add up to undo the efforts gone into building the site. This blog focuses on some of those less realized issues which can make a big difference to the success of your mobile…

In a weeks’ time we will stepping into yet another new year. If you are a web designer, the import of New Year must be a lot more – a year replete with opportunities, promising concepts, and exciting techniques. But before exploring the possibilities, it’s time to reflect on the mistakes you committed in 2015, avoiding some of which can help you sync your upcoming designs with the emerging trends of 2016. Too-Long Scrolling: Long…

In the early 2000s, animation reigned supreme, thanks to Flash. You could do all conceivable things – make things fly in, rotate, grow and shrink and flip and twirl — to amaze the viewer. But there was a downside to this explosion — websites devolved into style over substance. But animation couldn’t be blamed for this shift. In fact, the treasure of possibilities opened up by Flash, tempted creators to go crazily overboard. Today, several…

A Google search for a web designing firm will throw up a sea of designers all swearing to deliver an out-of-the world website for you. Choosing the right one can be a tricky affair, your painstaking efforts notwithstanding. Engage with them and promises start coming so thick and fast that you will unfailingly give in sooner than you expect. What follows next is a familiar story – a huge let down. But in today’s blog…

Starting April 21, Google will unleash a new algorithm to determine search engine rankings. Web masters are busy trying to figure out the possible impact of its upcoming update, especially when Google has made it known that the impact is going to be significant. The question topmost in everyone’s mind is how much of an impact will the new algorithm actually have. Will it surpass the impact of Panda or Penguin? In all possibility it…

There is more to designing websites than just making your online presence felt. Websites are also designed to commit your visitors to a relationship with you. While it takes nothing to achieve the former, companies still struggle to accomplish the latter because of a glaring oversight – the need to connect with visitors at an emotional level. It’s this one thing that lends an abiding charm to your website. Today’s web browser is in a…