Website building tools were introduced with the hope of making website building any Tom, Dick or Harry’s job. But these tools have fallen woefully short of meeting their intended purpose because, they are time consuming, are prone to technical failures and most importantly, are not able to match up to an exact vision.
If you have given up your hopes of building websites on your own, then here’s a heartwarming news. Come next year, we will have a new and potentially transforming tool to tinker with. It’s a tool which harnesses the power of artificial intelligence to help us truly live the easy-to-use website creation experience.
The new blogging platform is bruited to speed up web development by miles. It would collect and analyze text, images, video and links; automate color schemes, and crop images to create a web site in about three minutes. And there’s more. It can accomplish this without any grids, templates, or walled gardens. So, if you wish to live your web designer dreams, you may well have a better chance now.
The Grid promises to be unique because its inbuilt intelligence can take care of precisely every aspect of website building. It can fit out your site according to the characteristics of your content. It can align itself to meet specific requests like driving sales, increasing customers, or expanding network. It can suggest related and up-to-date content around the web. It can design sites with responsive design algorithm. It can help you set up a constraint to generate the color of each new photo you upload. It can identify low contrast areas of an image, and suggest ways to improve them. It can even implement subtle A/B tests till it finds its mark. There just can’t be anything more magical.
The Grid has been built with the concept that design has to be content-driven and not template-driven. So, in this tool, it all begins with filters. Choose a filter, add the content, and sit back. The tool speeds off to build on the filter’s foundations and finally rounds the process off with SEO optimizations — auto-creating page descriptions, site descriptions, page titles etc. — from your content. Furthermore, it evolves with you as your needs grow. If all of these work out as well as they are touted, The Grid offers a fantastic alternative to effortless website creation.
But questions remain. How unique can the average Grid website possibly be, given that the design starts off from a finite number of filters? What if two people select the same template and upload similar content for the same category? Will it create two similar looking websites? If not, how different would the two be? Will the design settings be free of coding-knowledge?
We have seen in the past that tools like this promise a lot, but deliver too little. By that measure, it would be wise to set our expectations low. At the same time, however, we need to keep our fingers crossed.