Big data

If you have purchased a home by taking out a mortgage, you are surely aware of how complicated the process can be. No matter how good your credit worthiness is, you may still need to go through a long and convoluted process to get a home loan. However we may be witnessing a change in the scenario, with several financial institutions looking to leveraging big data analytics to simply the mortgage application process. How Does…

Way back in early 2000s, Amazon realized that they possessed huge volumes of user data, that could be utilized in an innovative manner to provide exceptional customer service. This led to the evolution of Big Data, that took Amazon’s business to a whole new level in comparison to its counterparts. This revolutionary approach ushered in promises of improved relationship with clientele, so much so that Amazon was sure to remain their top priority whenever they…

Imagine a scenario wherein a shopper enters his favorite apparel store. Surveillance cameras mounted on the entrance of the store identifies the shopper and instantly notifies a nearby sales associate. The sales associate than uses an app on his tablet to correlate the shoppers shopping characteristics and obtain a consolidated view. With this information, he than walks up to the shopper, greets him by name, and offers a personalized shopping experience. If you think that…

In the 2012 Hollywood movie “Act of Valor”, US Navy Seals launch a Raven UAV to procure live video streaming for identifying targets prior to a raid. In yet another movie, “Zero Dark Thirty”, analysts use FMV/ drone feed to re-create Bin Laden’s compound for training US Navy Seals, and later guide them to accomplish their mission. The growing use of image analytics in tracking, detecting, analyzing and predicting outcomes have been effectively used by…

In the run up to the official nomination for Presidential candidate, Democratic leader, Hillary Clinton is leaving no stones unturned to build her social media image. She is looming large in most popular social media platforms — over one million “Likes” on Facebook and more than four million followers on Twitter. She’s also to be found in niche social networks such as Pinterest, Instagram, and Snapchat. With a robust mix of networks, she is in…

Big Data is becoming bigger by the day, with data creation said to double every 18 months. What this means is that data will soon start to touch nearly every aspect of our lives, whether we realize it or not. Right now, some companies have pushed the use of this technology to such limits that it baffles and intrigues the mind to no ends. In this blog we talk about some such amazing use cases…

The general perception about big data analysis is that the more granular it is the more value you derive out of it. This brings to the fore a question is granular data analysis always better? We believe it’s not so in all cases. Just as predicting the outcome of a football match after watching the first quarter of play can be an impossible guess, understanding how trends might evolve by analyzing data at the granular…

Our understanding of the vulnerabilities in the financial system has always been deficient. It is precisely because of this that we had failed to foresee the global financial crisis of 2007-8. Even the recent upheaval which has gripped Greece’s economy got overlooked because of this shortcoming. And every time something catastrophic happens we react by introducing institutional reforms, which by every means is akin to bolting the stable after the horse has escaped. Today, in…

When John’s Kindle developed a glitch he called up Amazon for a service request. To his surprise, he got a response in less than 20 seconds, and it took the person less than a couple of minutes to resolve the issue. What particularly surprised him was the personal level of interaction laced with some unusual warmth and at the end of which he did not have to state his name and address. The experience was…

Why is Big Data a complex and scary concept? Many may argue it is complex because it is unstructured. We believe it is complex because of its dynamic nature. Whittling down the ceaseless generation of incomprehensible data to an understandable form makes it an insurmountable task. And to make matters worse, the raw data keeps piling up because of the painfully slow yield of analyzed data at the other end. Part of the problem lies…