eCommerce

E-commerce is growing at a phenomenal rate in India. Though the annual e-commerce transaction in the country stands way behind China, investors are betting big on the future of eCommerce in India and are pumping in millions to buoy the prospects of both start-ups and major market players. For instance, Temasek Holdings, the South-East Asian investment company with a $180 billion investment portfolio, and an early investor in China’s Alibaba has invested in the Indian…

Your eCommerce mobile app can set the cash bells ringing, if you can use it to engage with your customers in intelligent ways. This has, in fact, been the success mantra of many innovative brands. These brands have customized their mobile apps to connect with customers in ways that make every engagement interesting and rewarding. Two such brands are Starbucks and McDonalds. How They Did It The Starbucks mobile app is the most-used digital payment…

Ask anybody how often they get influenced by reviews and the answer would be standard – most of the times. In fact, stats say that 61% of customers read online reviews before making a purchase decision. The one thing that this finding conclusively points to is that reviews is a proven sales driver, and if used strategically, it can be used to persuade people to buy. So, if you are planning to build an eCommerce…

E-commerce is burgeoning at a phenomenal pace in India. Amazon, which launched its India operations in June 2013, says that at current scale and rate, India is well set to become the fastest country ever to reach $1 billion in gross sales. This claim is backed by Forrester’s Asia Pacific Online Retail Forecast for 2013 to 2018, which says that the number of online buyers in India will reach 39 million by the end of…

The one thing that all technology geeks are bracing for is the Internet of Things (IoT). The transformative potential of this new technology is bruited to be so immense that it would drive the human element completely away from every established business models. The disruptive impact can well be gauged by industry estimates which says that by 2020, there would be 50 billion connected things on earth with 5 million apps ruling the roost. This…