eCommerce

Mobile apps have become one of the leading ways for companies to interact with their customers. Brands now prefer to engage with their customers using mobile apps. This changing trend has opened new avenues for the eCommerce industry. To keep your brand game strong, you need to change with the changing times and adapt yourself to the evolving trends. Following are the 5 ecommerce app development trends that consumers prefer to see in your app:…

What is it that visitors want when they navigate from the home page of your website to your product page? They want their expectations to be met. While meeting expectations can get you a customer, exceeding them may make you popular overnight. Your key to winning customers, therefore, lies in designing an out-of-the-world product page – one which not just lives up to the promise made by your home page, but throws up a big…

The first generation of e-commerce businesses became major market players because of two reasons, the absence of competitors; and that they sold products on horizontal platforms across categories, which, in fact is the most overlooked reason. Had these companies started their business today, could they have penetrated the market with equal ease? The answer is a resounding no, because to succeed in today’s overcrowded market space, these companies would have struggled to differentiate themselves with…

In the eCommerce domain, the odds are always heavily stacked against small time retailers. In 2015 small eCommerce retailers were all at seas trying to compete with bigger players, and in 2016, the struggle is expected to intensify. Shrinking buying power, mounting pressure to offer free shipping and increasing competition against manufacturers who have started selling directly to consumers will make the going all the more tough for small eCommerce players. A big challenge for…

If you haven’t spared a thought about cross border ecommerce then here’s some interesting facts to ponder about: Online “shoppers” in China are buying American products (at 84%), products from Hong Kong (at 58%), Japan (at 52%), England (at 43%) and from Australia (39%). Together, Chinese buyers have spent more than $35 Billion on foreign sites alone. This development can well be seen as a harbinger of things to come. Yes, we will soon see…

2 hours and 46 minutes per day! That’s the time an average American spends every day on his mobile devices. And the rest of the world isn’t be far behind. What this reveals is anybody’s guess – we are increasingly becoming inseparable from those marvelous rectangular boxes that we hold in our pockets. Yet companies are not fully barging in to tap the enormous opportunity which this inseparability creates. I say fully, because the focus…

The search field on an ecommerce site makes things a lot easier, efficient and faster for users. Yet, if we go by stats, it happens to be a neglected field as companies do not spare a thought to optimize it for improving search experience. Stats reveal that search fields of most ecommerce websites let the user down when: the search is based on product name or model number; the search is not based on exact…

In 2013, eBay launched an iPhone application, eBay Exact, to help customers to print and buy customizable merchandise from 3D printing companies. Not to be outsmarted, Amazon soon teamed up with several third-party 3-D printing companies, to launch an online store for customers to design 3-D printable toys, jewelry, and home decor etc. In the process, the eCommerce giant was trying to go one up on both eBay and Shapeways — a company which uses…

With its decision to go the whole hog in creating a differentiated e-commerce model for India, Reliance has locked horns with all the major players in India’s ecommerce space. Will this move signal the end of the stranglehold that these ecommerce companies have over the domain? Will it mark the beginning of an era, when a supremely dominant and powerful player takes over the ecommerce space lock, stock and barrel? Given the company’s monolithic presence…

When John’s Kindle developed a glitch he called up Amazon for a service request. To his surprise, he got a response in less than 20 seconds, and it took the person less than a couple of minutes to resolve the issue. What particularly surprised him was the personal level of interaction laced with some unusual warmth and at the end of which he did not have to state his name and address. The experience was…