Mobility

In the past, waiting for cabs to move around a city made travel a big time hassle. Today, thanks to those smartphone apps, travelling around has become a cakewalk. You just need to fill in your credit-card information and pickup point through a taxi app, and a cab will be there in no time to shuttle you to your destination. To simplify matters further, you can even track the driver’s progress towards the pickup point…

Here’s what Candy Crush achieved for its maker King Digital Entertainment – over half a billion downloads, 93 million daily players, and nearly $800,000 daily earnings through players purchasing new lives and boosters. A runaway success story which inspires everyone to dream big. If you are a developer, don’t get taken up by the mind-boggling stats. Instead focus on where they went right — keeping users engaged so that they keep coming back to the…

How do usually you react when you visit a local restaurant and the waiter remembers your name and your food preferences. Yes, you feel cared for and happy. It’s this feeling that makes you frequent the restaurant and cement your relationship with the place. That’s the magic of personalization. As the battle to win customers and customer loyalty grows fiercer, app personalization seems to have taken precedence over other factors that determine the success of…

Trial and error is the nature of analysis, and mobile app analytics is no exception to this rule. When we’re combing data in search of the elusive answer, we’re bound to err at times. But what if you get things consistently wrong with your analytics. Nothing can be more frustrating than spending a whole lot of time trying to analyze your marketing data, only to realize that your approach is flawed. In this blog, we will talk…

Do you have a mobile strategy to run your eCommerce store? If you do, is apps the cornerstone of your strategy? If not, then you are turning away a third of your potential customers.This is the inference drawn by a comScore study. Other studies too have thrown up some eye popping statistics: seventy-eight percent of users, prefer mobile apps over mobile browsers on smartphones and that sixty seven percent of mobile shoppers only use apps from…

If the apple watch is to succeed like the iPhone or iPad, it needs to be powered by some quality apps. Such apps can only come out from large scale app submissions. But except for a software developer kit Apple doled out months ago, most app developers are groping in the dark. There are many who have still taken the plunge, but with a hand tied to their backs. Challenges and Limitations in Developing Watch…

Your eCommerce mobile app can set the cash bells ringing, if you can use it to engage with your customers in intelligent ways. This has, in fact, been the success mantra of many innovative brands. These brands have customized their mobile apps to connect with customers in ways that make every engagement interesting and rewarding. Two such brands are Starbucks and McDonalds. How They Did It The Starbucks mobile app is the most-used digital payment…

Whether or not an app will succeed for your business is difficult to predict. If it does, there is no looking back. Your next focus would be, to keep the momentum going. And the only way you can ensure this is by developing an app which is scalable. With a scalable app, you can handle a growing number of employees or users and accommodate more demands. It also makes your app easy to recreate on…