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When it comes to training employees it’s no secret that employees prefer eLearning over traditional face-to-face training methods. However, having an eLearning course in place is just not enough to get things going for your enterprise. Your eLearning course has to be employee friendly. In other words, it needs to be tailored to meet exactly what employees love about online training courses. When you ensure this, your eLearning course becomes more effective and yields desired…

How do usually you react when you visit a local restaurant and the waiter remembers your name and your food preferences. Yes, you feel cared for and happy. It’s this feeling that makes you frequent the restaurant and cement your relationship with the place. That’s the magic of personalization. As the battle to win customers and customer loyalty grows fiercer, app personalization seems to have taken precedence over other factors that determine the success of…

Explaining complicated technology to the masses has always been a tall order for enterprises. Even today enterprises depend on elaborate whitepapers, mundane brochures and repetitive case studies to educate masses, despite knowing that these modes can fall short of their intended purpose. Where they go wrong is in failing to understand that today’s reader wants to be informed in engaging ways. In fact, putting a complex concept across in a two-to-three-minute video can find more…

Born with a large hole in her heart, two-year old Mina Khan was at the losing end of her battle with life and death. As she counted her days, hoping against hope for a miracle to happen, a team of doctors at St. Thomas Hospital, London decided to take an unusual course to redress her malaise. They took MRI and CT scans to develop an accurate 3D model of her tiny heart, examined it from…

With its decision to go the whole hog in creating a differentiated e-commerce model for India, Reliance has locked horns with all the major players in India’s ecommerce space. Will this move signal the end of the stranglehold that these ecommerce companies have over the domain? Will it mark the beginning of an era, when a supremely dominant and powerful player takes over the ecommerce space lock, stock and barrel? Given the company’s monolithic presence…

When John’s Kindle developed a glitch he called up Amazon for a service request. To his surprise, he got a response in less than 20 seconds, and it took the person less than a couple of minutes to resolve the issue. What particularly surprised him was the personal level of interaction laced with some unusual warmth and at the end of which he did not have to state his name and address. The experience was…

Mobile development is meant to be agile, and many tools and practices have sprung up to ensure the process remains so. However, one aspect of the process which has particularly stood out against making the process more agile is manual testing of software. This is precisely why test automation has shown tremendous growth among app and game developers. But the moot question is can automation be an answer to testing issues such as limited time…

Trial and error is the nature of analysis, and mobile app analytics is no exception to this rule. When we’re combing data in search of the elusive answer, we’re bound to err at times. But what if you get things consistently wrong with your analytics. Nothing can be more frustrating than spending a whole lot of time trying to analyze your marketing data, only to realize that your approach is flawed. In this blog, we will talk…

A Google search for a web designing firm will throw up a sea of designers all swearing to deliver an out-of-the world website for you. Choosing the right one can be a tricky affair, your painstaking efforts notwithstanding. Engage with them and promises start coming so thick and fast that you will unfailingly give in sooner than you expect. What follows next is a familiar story – a huge let down. But in today’s blog…

E-commerce is growing at a phenomenal rate in India. Though the annual e-commerce transaction in the country stands way behind China, investors are betting big on the future of eCommerce in India and are pumping in millions to buoy the prospects of both start-ups and major market players. For instance, Temasek Holdings, the South-East Asian investment company with a $180 billion investment portfolio, and an early investor in China’s Alibaba has invested in the Indian…