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Thanks to Google, the word Alphabet has two different meanings today. The newest meaning stands for its parent company, in which Google is a subsidiary, jostling for space with its other ambitious projects such as life science division, urban planning mission, driver less car project etc. The objective is clear: it wants its experimental projects to come out of the search engine giants shadow and meet with success under their own brand identity. Google stands…

Explaining complicated technology to the masses has always been a tall order for enterprises. Even today enterprises depend on elaborate whitepapers, mundane brochures and repetitive case studies to educate masses, despite knowing that these modes can fall short of their intended purpose. Where they go wrong is in failing to understand that today’s reader wants to be informed in engaging ways. In fact, putting a complex concept across in a two-to-three-minute video can find more…