Ten Web Design Trends That Will Add Zing to Website Development in 2022

Jan 12, 2022
Web Design trends 2022

Web design trends are ever evolving, but 2022 holds more prominence due to the plethora of changes and advancements that have taken place in the past year. Changing environments and better technology constantly bring about new trends in web design. In the past few years, a world of complexities has been brought about into web designing, but 2022 will need websites to be even more responsive to the user. Here’s how scroll telling, metaverse anticipation, gesture control and more will shape web designing in 2022. Here’s a detailed look at some of those key trends in 2022.

Web Design trends 2022

Emergence of Scrollytelling

A new trend in web design that is gaining popularity is Scrollytelling. Also known as narrative visualization, it is a series of visual elements that are chronologically sequenced to tell a story to users. The design will be all about visually engaging elements such as typeset columns, inset images, and animations. With each scroll, users will be able to experience text, illustrations, images, and other elements come to life. Both vertical and horizontal scrolling are proving to be emerging trends. Scrollytelling is a technique that will be put to extensive use to keep users engrossed. It comes with advantages of no clicks and no pop-ups. As a result, it is being touted as one of the best ways to convey an intricate story by leveraging the digital interface. One of the first players to jump on the Scrollytelling trend is Apple with their AirPods Pro site. As you scroll through the site, the hero image constantly shifts from light to dark creating a captivating dramatic effect.

Domination of Single-page Websites

Simplified site structures have taken priority in web design and 2022 will be dominated with single-page websites. Single-page websites are less likely to be abandoned by users since it has a clear directional flow. Users are more likely to enjoy a seamless linear navigation while avoiding page jumps. Simple user interfaces with linear flow are projected to increase conversion rates by 40%.

Three-Dimensional Design Elements

One of the emerging trends in web design is to incorporate 3D elements. In 2022, you will see a lot of 2D flat design graphics that transform into 3D. Many e-commerce sites will take advantage of these features to enhance user experiences. Photos, videos, and other real-life web models with 3D elements will cater to the visual interests of users. The objective is to create unique and exploratory online experiences.

•	Three-Dimensional Design Elements

Glassmorphism

Glassmorphism is a trend that will gain pace in 2022. With pages that behave like glass, the concept entails a creative combination of transparency and blurriness. This technique will best suit logos, illustrations, and content sections. Optical illusion and subtle movements create a glass like effect to provide 3D features to a website to catch the user’s attention.

Layered Effects

Considered as a simplistic technique, layered effects will become an integral part of website designing in 2022. Users will get an illusion of space and products in a visually interesting way. Layered effects will replace volumetric animations in 2022. They will gain prominence as an opportunity to increase the users’ levels of interest in the brand.

Functionality of Split Screens

Split-screen layouts are great for a playful and interactive feel. With screens that are either horizontally or vertically split, they provide greater functionality. They are expected to gain popularity in the coming year since they provide a strong visual experience. They allow websites to feature two or more elements of equal importance. Split screens ensure multiple entry points to make the most of engaging content.

Voice Activation For Search

In 2022, 70 % consumers are expected to use voice-enabled devices and platforms daily. Web designing will begin to reflect this trend in the form of voice activation through voice chatbots and virtual assistants. Traditional text searches will give way to voice searches where a user, instead of typing questions will just speak and ask the question on the website.

Voice Activation For Search

Gesture Control with Thumb-friendly Navigation

In 2022, 60% of all website traffic will be through mobile devices. Therefore, website have to go beyond being responsive. User convenience will continue to play a pivotal role and thumb-friendly navigation is one of the ways to achieve it. It is projected to improve user experience by tenfold. A website in 2022 will foreseeably have thumb-friendly navigation. Navigation bars, menu, contact and other important information must be within the reach of a user’s thumbs.

Intensified Personalization driven by AI and ML

Websites in 2022 will communicate to users at much deeper and personal levels. Web designing will have to leverage technological advancements like Artificial Intelligence and Machine Learning to create deeper personalized experiences. The goal will no longer be to improve customer satisfaction, but to curate personal experiences with users.

Metaverse and Its Implications

interactions and interface designs

Metaverse is a dominant trend that will come into its own in 2022. It is an online immersive experience that combines the powers of VR, AR, AI and more. Web designing will have to align itself to the emergence of Metaverse, to bring about high-end visual effects, interactions and interface designs like in the virtual world. This year we will see more website design integration with VR, AR, and AI.

Who We Are and What Makes Us an Expert?

This article is brought to you by getSmartCoders, a leading provider of web design services. With our user-centric approach, we leverage emerging technologies to prepare you for upcoming trends and make your website engaging and immersive. Keeping user experience at the center, our professional approach to web designing is up to date with the latest advancements and trends. Powered by latest technologies in the industry such as Bootstrap, AngularJS, WebVR and WebGL, we ensure that your websites adhere to current web design trends.